Social Media Day
Everyone these days is either on Facebook, Instagram, Snapchat or on all of them. Today, Social Media has weaved itself into the social fabric of our society which enables people to connect instantly no matter the distance or time. By definition – ‘Social media are interactive digital channels that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.’
“We like to share the love. The average internet user has 8.6 social media accounts.”
Communities! The most rewarding outcome of these platforms. When people connect and share interests communities are born and this allows people to expand their knowledge base. These communities bring people closer and provide them with the exposure needed for them to grow. Today, on the last day of June, Social Media Day is celebrated. It was started by Mashable in 2010 with the intention of recognizing how big its impact has been globally.
The very first social media platform is considered to be Six Degrees founded by Andrew Weinreich in May 1996 followed by many others. But very few succeeded in becoming the giants like Google, Facebook, Snapchat, Twitter and so many more. The founders and CEOs of these companies are some of the immensely wealthiest people on the planet. This reflects to the potential behind the power of social media and the huge customer base it attracts. But it’s not just the founders and CEOs of these companies that are getting rich. It is also the users that are utilizing these platforms to earn a living. These platforms have a huge power of exposure for its users. People can sell and monetize their talent and skills which is a great way of allowing people to earn money through talents that they can showcase and sell.
“Social media’s ad spend in the United States was $40.3 Billion in 2020.”
A product, service, artistry or just pure entertainment, people can monetize it and earn a living. Which started off as a way of connecting people, has today become a huge market and business. Although social media has many advantages it doesn’t overshadow the emotional and mental impact it has on the young generation. The amount of time teenagers spend on social media these days is scary. It makes us, as members of this society, realize the generational shift social media is bringing along with it. Maybe only few of us might be able to predict the long term effects of it but one thing’s for sure that social media is here to stay and mold the social fabric of our society.
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